LikeCoin Weekly Progress Update 2020.03.09

Table of Contents

The first LikeCoin chain proposal triggered a record high dedicated tokens in 3 months

LikeCoin Weekly Progress Update 2020.03.09

Welcome to join our next meeting


  • Chung, Michael, William, Tat, Edmond, Phoebe, Joshkiu, Aludirk, Kin, Thomas, Pandora (Welcome~)


  • Weekly updates
  • AOB

Chung (Blockchain Developer)

LikeCoin chain stats on 2020.03.09 (vs. last report on 2020.03.02)

  • Number of Addresses: 7,753 (+250)
  • Number of Transactions: 124,865 (+11,720)
  • Number of Delegated Tokens: ~253,140,000 LIKE (+2,070,000)

(Data and chart are logged here)

LikeCoin Weekly Progress Update 2020.03.09
LikeCoin Weekly Progress Update 2020.03.09
LikeCoin Weekly Progress Update 2020.03.09

Previous week

  • Working on upgrade Cosmos SDK version for LikeCoin chain

This week

  • Continue upgrade Cosmos SDK version
  • Research on automatic upgrade mechanism

Michael (Developer)

Previous week

  • Discussed on new monthly report for Civic Liker and writer
  • Added query to get metadata in LikeCoin button embedded sites for Creators Funds distribution analysis

This week

  • Enhance daily distribution pipelines, make it more automated

William Chong (Full Stack Developer)

Previous week

  • Finished MVP on LikeCoin pay, added JSON format support in Liker Land app for LikeCoin pay, will demo to team for comment when have chance
  • Discussion with Authcore on UX task, mainly focus on improving and a/b testing register UX.
  • Fixed some register dialog UX problem, more fixes incoming after Authcore release new version on Wed
  • Fixed a geoip bug in, latency issue in poller and LikeCoin button double click issue
  • Discussion with team on Matters pay feature

This week

  • Research on Matters pay feature
  • Re-enable website Authcore wallet feature for testing and dev

Ng Wing Tat (David) (Front End Developer)

Previous week

  • Resolved the share extension issue on iOS
  • Applied the variant of last AB test and conducted another test on Civic Liker entry page
  • Reviewed and tested the pull request of Like Pay of the app
  • Fixed a rare issue of transferring LIKE to the wrong creator

This week

  • Will implement share action on Android
  • Will update UI of follow toggle and bookmarks
  • Will look into and implement statistic screens on the app

JoshKIU (UX Designer)

Previous week

  • Participated in the discussion with Enky. Both teams will focus on A/B test and sign-up optimization for now.
  • Completed Bookmark section design
  • Sorted out the requirements for monthly report email
  • UX/UI design for the Quick Exchange was stop, pending for more information to process

This week

  • Will design monthly report email layout

Aludirk (System Architect)

Previous week

  • Discussed on ISCN spec, and the spec goes here, and the very first draft goes here
  • Discussed on Creator Fund, and will have technical discussion in coming time
  • Worked on ISCN specs, schema & IPLD

This week

  • Work on ISCN specs, schema & IPLD

Edmond Yu (Operations)

Statistics review

  • Civic Liker conversion rate dropped
  • The first step (click register) conversion rate of Civic Liker registration have been dropping significantly in the past two weeks, specifically dropped from around 9% to 5% on 28–29 Feb. Need to find out the reason and fix the flow with top priority.
  • Conversion rate of registration via LikeCoin button is stable
LikeCoin Weekly Progress Update 2020.03.09

Liker Land App

  • New Download (last 7d)
  • iOS: 133 units, Android: 155 units
  • Mild increase trend is observed in Android download since late Feb

New Liker ID registration

  • Daily registration: 270 new IDs on average.

Previous week

Social Media Marketing

  • Adopt new strategy for Facebook organic post to more consumer focus
  • Using friendly non-tech tone and manner during posting, arouse emotions and feelings of things that Likers may concern
  • The result for “post with photo” was engaging (e.g. the post about The Book Cure bookstore in Taipo organic reach 9.4K with 52 post shares and 1.7K engagement, the best outreach post in 2020.)
  • The performance is much better when the post was shared in the bookstore’s fan page. 2 Civic Liker registration led by the post
  • Shall keep up the good work with other book store partners.

Advertising — strengthen retargeting strategy

  • Narrowed down the FB ad target audience to:
  • Users which has tried to click on the LikeCoin button: Aged 25–44
  • Aligned with Bookstore partners to be their page advertising agent
  • Fixed the setting of source, medium and content setting for better tracking

Newsletter — trimmed to focus

  • Consolidated the content of onboard email campaign
  • Stop pushing the contents of particular media and individual
  • Specific CTA: especially for StandNews, InMedia and HKCNews’s Likers

This week

  • Execute the bookstores promotion campaign with partners
  • Promote Matters 1mil social fund campaign to the community
  • Keep enhancing the tracking work
  • Keep running Facebook ad
  • Evaluate the 2-week sprint of social media strategy
  • A newsletter to let Likers learn about LikeCoin chain’s 1st proposal

Phoebe Poon (Business Development)

Previous week

  • Research and gather info on SIE fund applications
  • Conducted interview with Forbole
  • Follow up on QE intergration

This week

  • Start drafting SIE fund proposal this week
  • Complete the written interview this week
  • QE integration will be postpone to later March
  • Plan to draft newsletter on LikeCoin chain proposal
  • Start internal discussion and draft brief plan on LikeCoin Hackathon

高重建 | kin ko (Product Manager)

Previous week

  • Following up with LikeCoin chain proposal #1. Shall post a lobbying article today.
  • Creative Commons Global Summit got cancelled due to coronavirus. Lost a chance to present LikeCoin to international audience.
  • World Press Freedom Conference may get cancelled too. We’ll see.
  • Animoca Brands delisted in ASX. 900,000USD worth of shares on Animoca Brands may lose liquidity.
  • Following up with replacements of Directors. Expect to have new Directors on board in April.
  • Plan to write a book on DAO with LikeCoin as an example