LikeCoin Weekly Progress Update 2020.03.30

Excited to announce the partnership with VOCUS. Reveal Liker Land business model for major product upgrade.

Welcome to join our next meeting

2020.04.06 6PM HKT at https://zoom.us/j/860776614

Attendees

Chung, Michael, William, Tat, Edmond, Phoebe, Joshkiu, Aludirk, Kin, Daniel, David, Ching

Agenda

Weekly updates
AOB

Chung (Blockchain Developer)

LikeCoin chain stats on 2020.03.30 (vs. last report on 2020.03.23)

Number of Addresses: 8,683 (+384)
Number of Transactions: 163,915 (+13,365)
Number of Delegated Tokens: 252,790,000 (-630,000) LIKE, 76.59% of migrated tokens

(Data and chart are logged here)

Previous week

Continous work on LikeCoin chain ISCN development
Discussion with Forbole on proof of existence with chain upgrade

This week

Development of ISCN on LikeCoin chain

Michael (Developer)

Previous week

Fixed UI review on monthly email report
Wrote Elastic stack deployment documentation and Kibana usage note
Added script for internal LikeCoin distribution report

This week

Deploy monthly email report which will be run in the start of April
Write documentation for Dataflow on GCP

William Chong (Full Stack Developer)

Previous week

Deployed change in paypal config
Investigate bounce and account paused issue with aws ses email service
Implemented cloudwatch for ses email bounce statistic
Migrated some of our email workload to sendgrid
Research and implement server-side analytics event of FPS/payme civic likers for civic liker funnel analysis, changed frontend to add uis/adv checking
Implement crisp data migration on like.co and server side functions
Minor fixes on like.co

This week

Deploy and monitor crisp changes
Deploy and monitor server side analytics event effect
Start working on liker land app referral function
Research into crisp on liker land app, liker land website and oice.com

Ng Wing Tat (David) (Front End Developer)

Previous week

Fixed share extension compatibility for some 3rd party apps such as Brave Browser & PayMe
Released new app version 0.16.0

— Brand new sign-in screen

— QR code scanner now supports JSON format

— User can now save web pages to bookmark list from Safari, Google Chrome and Brave Browser

— Users can now manage their follow preference

— Users can now manage their account settings

— Began working on statistics UI on the app with Storybook

This week

Continue to work on statistics UI on the app with API integration

JoshKIU (UX Designer)

Previous week

Decided the new road map of Liker Land with @ckxpress
Designed a subscription option page and notification feature of Liker Land app
Participated in the discussion for the design of super liker and share feature

This week

Following up with last week designs and discussion

Aludirk (System Architect)

Previous week

Proposed ISP #2
Worked on ISP #3
Discussed on LikeCoin chain upgrade issue

This week

Work on ISCN specs, schema & IPLD, ISP #3, #4
Keep to follow up the LikeCoin chain upgrade issue

Edmond Yu (Operations)

Statistics review

Civic Liker registration — historical weekly high

— Mainly due to correct advertising strategy

— CPA remain stable (~HKD 29) after ad budget +60%

Bottleneck:

— 50% registration in manual procedure (FPS,Payme)

— Ad strategy is need to be tuned

— observing the rise in CPA

— FB pixel and GA tracking to be improved

Affinity group A/B test

Test failed (cannot pass learning period) on sports affinity group in FB AD A/B test due to not enough samples, not sure how large should the sample size be.

Social Media (by community helper Daisy

Facebook content theme for this sprint focus on Matters million dollar community campaign and one-click transfer function
Reach rate drop because most of them are link post which are not attractive enough.
Engagement rate maintain 6% as a lot of link forwarding work to Facebook group were done.
Telegram posting resumed.

Other performance index

Average daily active likers : ~1043 (+9%)
Average daily registration: ~306 Liker ID, keep horizontal. The boost of registration from Hong Kong mentioned last week is proven to be a spam, and the spammer was suppressed this week.
Weekly app downloads (iOS+Android)： +280 units (last week 231)
LikeCoin button conversion rate: ~8.48%
Liker Land conversion funnel: ~2%

Previous week

Advertising and operation to boost Civic Liker intake
Matters (Medium campaign) and vocus.cc promotion
Completed a sketch and an article for Civic Media content marketing

This week

Execute advertising plan, solve the bottleneck to scale up
Plan for app download campaign
Prepare a season infographics report
Vocus partnership promotion
Migrate to Crisp
Content marketing and continue to reach out key influencers

Phoebe Poon (Business Development)

Prepared for the first draft of SIE fund proposal and revised after receiving comments from advisors and potential partners last week
Prepare for tomorrow’s online guest lecture for HKU MBA students
Gitcoin matching fund for public goods went live during the weekend. Please support us if you have a GitHub account. DAI preferred.

高重建 | kin ko (Product Manager)

High level design of Liker Land app feature and even more importantly, business model to sustain the organization. Need further fine-tuning before confirmation. Here’s a preview: