LikeCoin Weekly Progress Update 2020.04.06

Table of Contents

Reviewed 2020 Q1 Statistics and achievement on users and product development. LikeCoin chain passed the first DAO proposal. Liker Land continues to add on app features.


Welcome to join our next meeting

Attendees

  • Team: Chung, Michael, William, Tat, Edmond, Phoebe, Joshkiu, Aludirk, Kin
  • Community: Benny, Michael

Agenda

  • Weekly updates
  • AOB

Chung (Blockchain Developer)

LikeCoin chain stats on 2020.04.06 (vs. last report on 2020.03.23)

  • Number of Addresses: 9,086 (+403)
  • Number of Transactions: 179,464 (+15,549)
  • Number of Delegated Tokens: 254,190,000 (+1,400,000) LIKE, 76.83% of migrated token

(Data and chart are logged here)

LikeCoin Weekly Progress Update 2020.04.06
LikeCoin Weekly Progress Update 2020.04.06
LikeCoin Weekly Progress Update 2020.04.06

Previous week

  • Working on LikeCoin chain ISCN development, finished basic framework

This week

  • Continue development of ISCN on LikeCoin chain

Michael (Developer)

Previous week

  • Fix monthly report final review and delivered March report
  • Fix Civic Liker stat api review
  • Upgrade filebeat version for nginx logging

This week

  • New poller to monitor our wallets to check enough LikeCoin
  • Draft sending LikeCoin to guests

William Chong (Full Stack Developer)

Previous week

  • Deployed server side analytics event for civic liker
  • Implement branch io sdk in likerland app
  • Design and implement app referral bonus
  • Crisp changes are live but not reviewed yet, other platforms implementation will be started when there’s available time.

This week

  • Continue work on app referral bonus system
  • Research anti spam for bonus

Ng Wing Tat (David) (Front End Developer)

Previous week

  • Implementing statistics screens of the app
  • Reviewed and discussed with Michael about the statistics API for the app
  • Update integration guide on like.co for Vocus (like-co#1413)

This week

  • Setting up MobX state for statistics screen of the app
  • Will finish statistics feature

JoshKIU (UX Designer)

Previous week

  • Designed referral program page on App
  • Monthly reports were sent to users, feed back are positive
  • Studied the biz model, try to came up action items

This week

  • To design a mvp version of Liker Land, base on the biz model

Aludirk (System Architect)

Previous week

This week

  • Work on ISCN specs, schema & IPLD, ISP #5
  • Finalizing ISP #1~#5
  • Work on LikeCoin chain ISCN spec

Edmond Yu (Operations)

Statistics review (2020 Q1)

  • User and Product
LikeCoin Weekly Progress Update 2020.04.06

— Civic Liker Registration

  • The most successful campaign is the Christmas campaign (2019 Dec) and the advertising campaign in 2020 Mar
  • Organic registration rate at around 15%
LikeCoin Weekly Progress Update 2020.04.06
  • Monthly Active Users

— Less than 20% of registered Likers are active in a month

— MAU keep increasing mildly

LikeCoin Weekly Progress Update 2020.04.06
  • 2020 Q1 Achievements

—Liker Land App updates (UI, Save-to-LikerLand, Redelegation, Follow)

— 1st proposal of LikeCoin chain

— g0v hackathon presentation

— ISCN spec drafted

— Conversion funnel enhancement (Authcore login process and Liker Land Civic Liker landing page)

— Promotion by Media partners

— Medium to Matters campaign

— Vocus Liker ID integration

  • 2020 Q1 Marketing and Promotion

— LNY Red Pocket campaign

— Bookstore partnership campaign

— Social Media marketing strategy review

— Facebook advertising strategy review

— Newsletter for nurture marketing strategy review

— Conversion funnel enhancement

Previous week

  • Facebook Advertising

— Advertising campaign: CPA rose by 194% rapidly from HKD 29 to HKD 85, mainly due to several tests

— Test results

  • 30d active readers better than 180d Likers
  • Facebook better than Instagram
  • Affinity group “媒體, local news, mass media, digital media, TV, movie lovers” better than no-target
  • Devices (PC vs mobile): not concluded, experimental data is not good enoungh to provide insights
  • Social Media (executed by community helper Daisy)

— Facebook reach was up this week to 1819 as resuming the practice of daily post and Facebook group seeding, engagement rate maintained 6.00%.

— A survey regarding writing platform was conducted on April 1 in Civic Liker Facebook group, 90 valid entries received and 5000 LikeCoin was rewarded to Likers involved in the survey. Around 40 new members joined the group which is a perk for future engagement.

— Newsletter about Vocus integration

— Seasonal statistic review infographic

— Content marketing (reporter helmet)

LikeCoin Weekly Progress Update 2020.04.06
LikeCoin Weekly Progress Update 2020.04.06

This week

  • Execute advertising plan, try to keep CPA while scaling up
  • Plan for app download campaign in the coming season
  • Migrate to Crisp
  • Content marketing and continue to reach out key influencers

Phoebe Poon (Business Development)

  • Submitted SIE fund proposal
  • Submitted Google Non Profit Ads Grant request
  • Completed an online guest lecture for HKU MBA students, alongside with EOS representative
  • Working on the new website to better introduce our project

高重建 | kin ko (Product Manager)